The University of Cambridge has announced it will be leading a new large scale research programme to investigate ways to ‘nudge’ people towards healthier behaviours including alcohol use.
Many will note the nudge concept is not particularly new; policy initiatives focused on changing choice architecture to influence consumer's choices have been adopted across behaviours from tax payments to energy efficiency. Supermarkets and businesses have of course been studying and designing retail environments to alter consumer behaviour well before the buzz for nudge policy saw the establishment of a Governmental Behavioural Insight Team and Public Health Responsibility Deal in 2011.
Continue reading "Back to nudge? Behaviour change and the drinking environment" »
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