Two evaluations have been released assessing the 'Drink Free Days' (DFD) campaign launched last year as a partnership between Drinkaware and Public Health England (PHE), prompting controversy.
Drinkaware, the alcohol industry funded education charity, jointly launched the DFD campaign in partnership with Government body PHE, with the aim of encouraging at-risk and harmful middle-aged drinkers to take more days off from drinking.
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