[Update] The LGA have since published guidance for local authorities setting up 'Reducing the strength' schemes.
A growing number of off-licenses are reportedly agreeing to adopt 'reducing the strength' style initiatives, whereby shops agree not to sell beer or cider of 6.5% ABV or above. Some areas have reported significant voluntary buy in and positive impacts on street drinking issues, but sections of the trade have raised concerns.
The schemes have risen in popularity since Ipswhich's 'Reducing the Strength' scheme launched in September 2012. Two thirds of Ispwich's 147 off-licensed stores signed up to the initiative which was claimed had significant reductions on street drinking. According to Suffolk Police, analysis of an area in Ipswich that had suffered street drinking issues saw a 73% reduction in reports of street drinking made to police and a 31% reduction in crime.
Ipswich also hosted a national conference earlier this year was attended by over 200 delegates, including many other local areas considering setting up similar schemes, or already in the process. However although the Chief Executive of the Association of Convenience Stores (ACS) expressed support for the scheme, James Lowman also raised concerns in this blog. Lowman points to questions over possible competition law issues and suggested some areas were "pushing voluntary bans" on retailers "without evidence, objectives or supporting local action".
Nonetheless, 'Reducing the Strength' schemes appear to chime well with the Coalition's favoured approaches of voluntary agreements and local partnerships. Its reported that up to 90 schemes are currently in place or being considered, so 'reducing the strength' may be coming to a high street near you.. Here's a few we've seen mentioned...
Portsmouth have reportedly had success with their reducing the strength scheme and are undertaking further evaluation of its impact. The City Council and partners state they have been working with the Association of Convenience Stores to provide a framework that will give confidence to the local retail trade.
Plymouth are currently inviting local stores to sign up and have produced a sign up form [doc] and are offering to pay the fee for a minor variation of licenses.
Croydon Council, part of the Home Office’s local alcohol action areas project, is teaming up with police and other local partners to encourage off-licences in Croydon town centre to help fight binge drinking by removing cheap high-strength beer and cider from their shelves.
In Woolwich, shopkeepers are supporting a campaign in which one shop owner said "when we stopped selling high-strength lager there was an immediate change, and the staff say they now feel a lot safer".
In 2011 a report on 'white ciders' called for action to stop 'irresponsible profiteering' from damaging high-alcohol low-cost drinks. In 2009 White Lightening was de-listed by Heineken to 'reinforce its stance on responsible drinking', but there's been no shortage of drinks filling the gaps, including supermarket own brand products. Of course supporters of minimum pricing would point out these would be amongst the most significantly affected drinks if it were introduced.
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