A new study has found a media campaign designed to raise awareness of the link between alcohol and cancer was associated with an increase in support for alcohol-related control policies.
Whilst based on findings from a Danish campaign, the study has attracted the attention of UK groups where policy debates have frequently revolved around the issue of alcohol's links to cancer and its communication.
Awareness of the link has been described as 'worryingly low', whilst a 2016 report warned alcohol-related cancers could cause 135,000 deaths over the next 20 years in England. Results from the 2018 Global Drugs Survey indicated almost half the British sample said cancer messages could get them thinking about drinking less, whilst health groups have continued to call for stronger alcohol policies and mandatory labelling including cancer warnings.
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