Understanding alcohol consumption trends, especially among heavy drinking groups, is undoubtedly central to alcohol policy debates across the UK, but unveiling the complexity and nature of alcohol use across society is no mean feat. Recent research, however, provides new insights into what and who lies behind recent consumption shifts and how to interpret these in the context of 'drinking types' and 'cultures'.
A new analysis of ‘heavier drinkers’ in Great Britain from 1978-2010, funded by ESRC and published earlier this year, urges against relying on headline consumption data when considering alcohol problems and policy. Rather, we need to recognise the 'rich tapestry' of alcohol consumption: the patterns of use and culture that are spread not only across the whole population but within a range of drinking 'sub-groups'. The research explored 'typologies and dynamics' of heavier drinkers, identifying four 'stable clusters' during the period, with each group showing characteristics that were distinct from both the other heavy drinking groups and the general population.
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