Claimed health benefits for drinkers taking a month off hit the headlines in response to new UCL research, despite the research yet to be concluded. The story hit the Daily Mail's front page and was welcomed by organisations promoting 'month off' approaches.
Alcohol Concern's Dry January campaign has been rising in popularity and received backing from Public Health England, whilst Cancer Research UK's Dryathlon challenge also runs in January. Both reported over 50,000 signs ups each this year, whilst MacMillan's current 'Go Sober for October' has so far raised the cancer support charity over £1.8 million.
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