The industry funded body Drinkaware has re-launched its why let good times go bad? campaign to 'tackle binge drinking amongst young adults'.
Messages were placed on billboards, poster sites and in stations, supporting campaign activity taking place in pubs, clubs, bars and supermarkets 'ensuring that young adult drinkers are targeted at every stage of their night out'. The campaign includes 3 main tips:
- 'It’s not a race, remember to pace'
- 'Have something to eat to stay on your feet'
- 'Try to make every third drink a soft one'
Trade and industry groups wrote to the Guardian expressing their support. Other Drinkaware activity includes MyDrinkaware, an online drinks tracking tool and a new leaflet for parents encouraging them to start talking to their children early about alcohol.
Drinkaware campaigns are now the only national messages relating to alcohol awareness following cuts to Department of Health campaign activity, though the Change4Life website expanded its remit for alcohol messaging. Public information and tools on alcohol are also available from the NHS Choices alcohol pages.
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