Only two in five adults (42%) recognise how many alcohol units are in common drinks, according to research by Drinkaware. The survey also found that less than a third of adults (29% of women and 32% of men) can correctly state the recommended daily unit guidelines for their respective gender.
The survey of over 4,000 UK adults found whilst 85% of adults had heard of 'alcohol units', only 30% of women and 46% of men could correctly identify which drinks roughly equate to one unit of alcohol when given a list of drinks. See the press release here.
To raise awareness of units, Drinkaware recently posted 2.3 million unit and calorie calculators to households across the UK. The unit wheels and other resources are available to order from the Drinkaware site. Chris Sorek, Chief Executive of Drinkaware, said:
“It’s great to see most people have heard of the term ‘alcohol units’, but we want to help them understand the unit equivalents of their favourite drinks and relate those to the recommended daily guidelines."
“Changing the UK’s drinking culture won’t happen overnight but providing consumers with useful tools such as the unit calculator can help them understand what a unit is and how many are in the nation’s most popular drinks."
As well as Drinkaware activities, the NHS and Home Office have also funded alcohol awareness campaigns in recent years. Currently the NHS Choices website has alcohol pages and a 'Drinkswap' campaign has been developed as part of Change4life.
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