More than one in three
young adults (36%) go out drinking with the intention of
getting drunk, according to research by Drinkaware, the industry funded responsible drinking charity.
The findings are part of Drinkaware’s
‘Why Let Good Times Go Bad?’ campaign. The five-year £100 million campaign aims to 'challenge the attitudes and social acceptability of drunkenness among young
The survey of 2,000 young adults found 30% of 18-24 year olds think it is acceptable to wake up without knowing how they got home after a drinking session. More than a third (35%) of 18-24 year olds think it is appropriate to have a one night stand as a result of drinking it found. Full press release and findings here.
The Health Secretary Andrew Lansley said:
"We will not succeed in tackling irresponsible drinking unless we address the demand-side as well as the supply-side. So we welcome campaigns designed to help people make healthy choices, ones which reinforce positive social behaviour instead of normalising excess."
Last year Professor Ian Gilmore, President of the Royal college of Physicians, responded to the announcement of the campaign stating: 'There is very little evidence that health messages work to prevent binge or harmful drinking.'
See here the report 'Children, Young People and Alcohol' or further reports and practitioner's guidance on alcohol use amongst children and young people.
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