Alcohol segmentation reports

A series of four reports utilising segmentation tools to discuss alcohol have been produced by the Liverpool John Moores University (JMU) Centre for Public Health.

The reports aim to synthesise the different data sources that identify at-risk groups as well as to provide an insight into related motivations and attitudes.

Alcohol pen portraits: segmentation series report 4

This report is a summary document, bringing together the intelligence gathered to provide an in-depth understanding of the groups. The report provides suggestions for the nest steps in developing a truly insightful understanding of the groups through qualitative research.

Alcohol-attributable hospital admissions: segmentation series report 3

This report concentrates on hospital admission relating to alcohol in order to highlight which groups and types of populations are most at risk.

Alcohol consumption: segmentation series report 2

This report concentrates on consumption, highlighting which groups and types of groups are most likely to drink in certain patterns.

Attitudes towards alcohol: segmentation series report 1

This report concentrates on attitudes and motivations in relation to alcohol, highlighting which groups and types of groups are most likely to have specific attitudes and/or motivations.

A national social marketing toolkit is available from the Alcohol Learning Centre's Social Marketing pages as well as segmentation tools for your local area.

Comments

[Sparrow]

Thank you. A comprehensive report in total. These have informed of several aspects of alcohol use and abuse.