'Alcohol and Licensing During the World Cup 2010: Guidance notes' [doc] has been produced for those involved with Licensing and enforcement. The guidance makes recommendations for a number of particular areas to consider in relation to alcohol-related crime and disorder, and identifies key powers within the Licensing Act.
The guidance also identifies specific 'irresponsible promotions' that will not be permitted following the introduction of the mandatory code this year. Specific breaches of the code would include offers such as:
- “half price drinks when England scores a goal”; or
- “free drinks if your team wins”
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