The current NHS alcohol campaign 'Drinking causes damage you can't see' is backed by the release of a range of new materials. The materials will soon be available to order or can be downloaded as PDFs, including the key 'Your drinking and you' booklet (pdf).
The campaign, which includes two TV ads, builds on the previous units campaign and aims to raise awareness of the hidden health harm that can be caused by regularly drinking too much. Members of the public can also order a free alcohol information pack.
A recent survey conducted as part of the campaign suggests that more than one in five people who had ended up drinking more than they planned blamed peer pressure. However few said they pressurised friends; only 2% admitted pushing others to drink and only 1% said they thought less of people who drank less or refused a drink. Yet 39% of drinkers felt the need to make up an excuse or lie to justify refusing a drink.
The industry funded Drinkaware trust recently announced funding for a sports alcohol education project called 'side-stepping alcohol misuse'. The £100k project will deliver sports-based alcohol education to young people aged 13 to 19 as part of the Drinkaware grants programme.
Consultation is currently open on whether the government should take further measures to ensure better labelling of alcoholic drinks after poor adherence to the voluntary code was revealed.
For further campaigns resources see the Department of Health's alcohol Social Marketing page or further materials available to download here.
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