A campaign 'Why let drink decide?' has been launched to encourage parents to talk to their children about alcohol. A website resource www.whyletdrinkdecide.direct.gov.uk provides parents with information, links and tips on how to approach the subject. The campaign also includes a TV ad and a number of short online clips by known comedians, including Bill Bailey (below, on joining the campaign).
Recently the Chief Medical Officer released guidance on the consumption of alcohol by children and young people.
For more information on the campaign and further links see this DCSF press release.
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