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Sunday, December 20, 2009


As a consultant working with the trade to promote the licensing objectives I would support these proposals. But one issue that surprises me is that if there is a move toward reducing duty on low alcohol drinks I feel that this will not lead to a reduction of the price at the counter, only increase profits. The evidence for this can be seen when we see that even soft drinks that cost a fraction of 1p to produce are sold at not much less than alcohol alternatives. For some time the 'on trade' have complained about loss leaders but don't even compete against the alcohol prices with their soft drinks. The problems we are experiencing are societal and need to be addressed along with other standards and values we are passing on to our young people. This will therefore take a generation to change and results should not be expected during the term of government.

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