The North East Big Drink Debate has been launched, encouraging the region to consider the impact of alcohol and report their views and consumption via this questionnaire. Local press coverage here.
North West Big Drink Debate findings
In 2008 the neighbouring North West region carried out a Big Drink Debate and claimed its success prompted the Chief Medical Officer to encourage other regions to deliver their own Big Drink debates (see 'Key achievements of the Big Drink Debate'). Findings of the evaluation showed:
In 2008 the neighbouring North West region carried out a Big Drink Debate and claimed its success prompted the Chief Medical Officer to encourage other regions to deliver their own Big Drink debates (see 'Key achievements of the Big Drink Debate'). Findings of the evaluation showed:
- 80% of NW respondents said they thought low price and discounts increased people’s drinking;
- 75% of NW respondents believe large measures are key to increased drinking;
- 68% of NW respondents say allowing street drinking increases alcohol use;
- Over half of NW respondents believe advertising (56%) and extended drinking hours (54%) are factors that increase drinking;
- Nearly half the NW respondents avoid town centres because of the drunken behaviour of others
Big Drink Debates are being rolled out as Social Marketing projects that are recommended as one of the Department of Health High Impact Changes for reducing alcohol-related harm. See the National Social Marketing Centre for guidance.
A new Home Office binge drinking campaign is also running this summer as part of the national Know Your Limits social marketing campaign.
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