An article in October's gastroenterology and hepatology journal Gut by three senior medical professionals is flagging a clear message that clear and decisive policy action is required to reduce alcohol related harm successfully. It claims such action would be more effective in addressing alcohol related harm than clinical treatment or existing initiatives. The article entitled 'An evidence based alcohol policy' is authored by Dr Nick Sheron, Dr Noel Olsen and Professor Ian Gilmore, President of the UK Alcohol Health Alliance. The timing of the article appears deliberate in view of the fast approaching 14th October deadline for the government proposals for industry action.
Leading medical professionals and organisations such as Alcohol Concern have been calling for tougher government action on the price and regulation of alcohol, especially in light of World Health Organisation reviews of the relationship between price and consumption combined with the industry's criticised attempts at self-regulation. A press release summarises the report's calls for action:
‘The WHO conclusion is that increased taxation is the most effective tool, followed by restrictions on promotion and finally, by reducing the availability of alcohol. The alcohol industry and the Government have favoured an emphasis on education and information-based initiatives. There is no evidence that these approaches reduce alcohol-related harm although an evidence base is emerging in other public health areas, and in the longer term these measures may turn out to be effective. Information, advice and education campaigns may be important in changing attitudes and in preparing public opinion for the introduction of effective measures, but appear ineffective when used alone.’
The full article is available to subscribers of the BMJ here.
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