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Thursday, June 19, 2008


These adverts are hard hitting, but do we really need to see the one about "the girl throwing up" when we are eating our dinners?

I think someone should rethink the timings of this advert - Personally this advert makes me heave when i see it, and it's not nice when i'm trying to eat my meal!

You can see all the Know Your Limits adverts on their YouTube channel (http://uk.youtube.com/user/knowyourlimits2).

The question in my mind as a result of this latest set of advertising is how it fits with the findings of the research detailed here (http://www.slideshare.net/drugeducationforum/as-long-as-i-know-how-im-getting-home/), which points out the importance of groups in the way that young people approach alcohol.

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