Out of It? is Lewisham’s service user involvement team, which meets monthly in order to learn new skills and work towards influencing substance misuse service development and delivery in Lewisham. In the Autumn/Winter of 2005 they carried out some mystery shopping research into local substance misuse services. The following is adapted from their report OUT OF IT? Mystery Shopping Report (January 2006).
Introduction
Mystery Shopping is a technique for obtaining feedback about services by service users. It aims to empower service users to identify the aspects of a service which they deem to be important and then to carry out fieldwork to assess services according to these identified criteria. The exercise is always carried out with full understanding and cooperation of service providers and commissioners.
Mystery shopping does not aim to penalise services or ‘catch them out’. The aim is to support service providers to enable their services to provide a relevant service to clients.
Mystery shopping is also beneficial to those carrying out the exercise as skills are developed in designing the checklist criteria which is used when visiting and/or contacting services and in assessing the service. Training is provided to enable the exercise to be carried out as effectively as possible.
Aims and Objectives of the Project
- To make a difference
- To help to improve substance misuse services in the borough
- To work alongside service providers providing the service user view point, experience and expertise
- To break down barriers for clients accessing services and to improve communication between service users and service providers.
Method
Out of it? consists of four women and three men with a range of experience of using different services within the borough. Training for the research was provided by the team's external faciliator, who also offered support to the mystery shopping visits and calls.
Key elements for the research were identified as follows:
- Accessibility – is the service easy to access?
- Initial contact – are staff friendly and helpful?
- Environment – how is the physical environment?
- Services available – is it clear what services are available?
- Promotional materials – how is the service advertised? What are the leaflets like?
- Is a signposting service offered?
Question prompts
- What is available here?
- I’m thinking of trying to stabilise my drug/alcohol use – what help can you offer me?
- Do you know of any services that are open on the weekends?
- Could you give me some information on methadone?
- My friend has a problem – how can you help him/her?
- If I wanted to get some help from this service – what would I have to do?
- What happens if I have my kids with me?
- Can I see a male worker?/Can I see a female worker?/Can I see a gay/lesbian worker?
- Can you give me some fares so that I can go to another service?
- Do you have any leaflets that I can take away with me?
The team worked in pairs and ‘shopped’ the services by making telephone contact with the services and visiting the services. This involved members of the team asking questions of the service (see above) but not going through an assessment process.
After each visit the shoppers completed the questionnaire, recalling the information from the visit. 6 services were visited.
Findings
The findings for each service visited are detailed in the Out of it? report. They include:
- one service was closed twice when the shopper tried to visit (once for a staff meeting; no alternative contact details were left on the door for visitors). The shopper then tried to make contact by telephone but the call was unanswered. When the shopper eventually did get to talk to a worker, s/he was friendly and helpful, although information that was promised was not received
- the shopper felt intimidated by a number of people 'hanging about' outside another service. Once inside, the waiting area was 'very untidy', and two requests to talk to the duty worker in private were not granted
- one of the statutory services is only acessible by telephone three days a week between 9.30 and 12.30
The shoppers also reported positive aspects of the services, for example they felt welcome at a service that had a clean, pleasant waiting area, where staff were helpful and freindly, and were acknowldged by staff and offered refreshments as they waited to see a worker.
Other issues and conclusions
The team shrank from 7 to 4 during the project, largely due to relapse and loss of contact. This meant not all services were contacted.
The team felt that there needs to be a better way of identifying substance misuse services that are based in the community, so it is clear to service users what they are, but perahps less obvious to members of the public.
The first point of contact is also important. Presenting at a new service, even for individuals who have previous experience of services can be intimidating and can provoke anxiety. How the mystery shopper was received by the service and treated within the first 60 seconds of entering the project made a considerable impact on the perceptions of that service and how helpful it was believed to be.
Acknowledgements
With thanks to Out of it? for sharing this information, also Jane Walker (facilitator) and Fizz Annand (Lewisham Drug Strategy Team Manager)
Recent Comments