Alcohol Concern hopes it will help trigger all kinds of conversations about the health risks, social problems, stigmas and taboos associated with talking about the dangers of alcohol. A set of conversation starter cards are available to download.
The release also states:
'One of the main ways we’re going to start the conversation is by challenging people to give up alcohol for a month in January. From AAW people will be able to sign up either as an individual or a team to give up drinking for a month. We’re going to ask people to pledge money or get sponsored to motivate them to stick at the challenge. We’ll also be providing people with tips and information on cutting down and how this will help their health, sleeping patterns and general wellbeing.'