A press release said the "cross-curricular programme builds the esteem, confidence and decision-making skills of students aged 9 to 14 so they can make more informed decisions about a range of issues – including alcohol, sex and relationships, personal finance, health and civic responsibility." The resource itself says: "The programme aims to build young people's confidence, personal and social skills and help them explore how they make decisions and what might influence them".
Drinkaware say the average age of first unsupervised drink is just under 14 years old so ensuring young people have life-skills from an early age can help them make responsible choices. It claims 'life-skilled' based approaches are effective based on a Cochrane review of school-based alcohol misuse prevention programmes. A recent Findings bulletin assessed the evidence that schools-based prevention worked best when it didn't target alcohol.
Drinkaware have also released a parents section, which "will help explain why, when and how to start talking to your child about alcohol, whatever their age. It will also give you the facts you need to feel more confident in keeping up an ongoing dialogue about responsible drinking throughout your child’s teenage years." It also says "the more information your child has, and the earlier they get it, the better." See reports from the BBC and The Sun.
The NHS had previously ran a campaign called 'Why let drink decide?' to encourage parents to talk to their children about alcohol, but the webpages have been closed. NHS Choices offers some guidlines and FAQs for parents. CMO guidance advises an alcohol-free childhood as best.