Drinks producer will include sensible drinking messsage

Drinks manufacturer Coors has confirmed it will be including sensible drinking message on all cans of Carling, a popular beer brand in the UK, the Off License News reports. The message will include the recommended unit consumption for men and women, and include the website of the Drinkaware Trust, the industry funded campaigning body.

This follows moves by Diageo, the international drinks retailing giant to encourage the promotion of advice for pregnant women on drinks labels. Diageo have been involved in  international discussions over information to be included on alcohol labels.