Know Your Limits update - pilot reports

The Know Your Limits campaign team funded by the Home Office and Department of Health has published its latest update - Stakeholder Update 8 . It summarises new pilots that have specifically targeted students, the night time economy and young men.

• In Preston, students were targeted with sensible drinking messages and encouraged to drink more water on a night out. This was in response to research that showed that 43% of 18-24 year olds in Lancashire admitted to carrying on drinking once they knew they had reached their limits
• Central Weston-Super-Mare was targeted following findings that 6 out of every 10 crimes were associated with the night time economy. The campaign therefore used bluetooth technology and giant projectors to deliver sensible drinking messages to support other activity including the Street Safe bus and street pastors
• In Wolverhampton, young men were targeted with life sized stickers of men suffering the ill effects of alcohol misuse. Stickers of men who had been beaten up or passed out were placed in A&E, bars, pubs, clubs and the Wolve's Molineux football stadium
• In Liverpool students were trained as 'Lager Lifeguards', learning how to spot the signs of intoxication and help people suffering from a range of alcohol related ill effects including injury, vomiting and unconsciousness

Two new campaigns are also in production: a units campaign due to be launched in May; and a binge drinking campaign in June, which will be supported by printed and online materials. It is also advised that local campaigns are coordinated with these, and with  forthcoming target dates including St George's Day (23rd April) and May Bank Holiday weekend (3-5th May).

To get in touch with the Know Your Limits team call 020 7403 2230 or email knowyourlimits@forster.co.uk