Evaluation of Lewisham's 'Don't binge and cringe' campaign

The London borough of Lewisham's Drug and Alcohol Strategy Team (DAST) have released an evaluation of their innovative approach to tackling binge drinking and its associated harms, the 'don't binge and cringe' campaign. During last year's festive season, volunteers gathered in hot spot areas and handed out goody bags and with on hand advice, a change from the usual approach of posters and beermats. Each goody bag contained:

• a condom
• an alcohol leaflet about drink driving, what is a unit, safe sex and how to plan your night to make sure you get home safe
• information about alcohol/drug related rape and where to get support
• spikeys to prevent drug-assisted rape
• a lollipop
• an overdose card advising what to do if you find someone passed out in the street

Download the don't binge and cringe evaluation